The Canada China Institute for Business and Development (CCIBD) is pleased announce the release of its first monograph on China’s ever-changing retail industry entitled: “Retail in China: Dynamic Change”.
The monograph was created using primary and secondary research. Primary research included first-hand accounts of students from the 2016 RMG 917: Experiential Learning – Asia Pacific Study, a credit course at Ryerson University’s Ted Rogers School of Retail Management (TRSRM). Secondary research was conducted by Dr. Hong Yu, Associate Professor and Director of the TRSRM, and Rahi Tajzadeh, MScM Candidate at Ryerson University.
The monograph is designed to highlight the current status of the Chinese retail industry, focusing on five sectors: luxury, automotive, grocery, online, and international. Challenges and opportunities are identified and correlated to each sector to provide more depth and value to the reader. Each sector, or market, in China’s retail industry shares a common opportunity for future growth, which will be elaborated upon in the sectors’ respective analyses. Common themes include: dynamic economic conditions, massive infrastructure development, changing population demographics and psychographics, monetary and international trade policy, and the burgeoning online retail platform.